Integrating web mining and neural network for personalized e-commerce automatic service

FREE-DOWNLOADPH Chou, PH Li, KK Chen… – Expert Systems with Applications, 2010
This paper illustrates a novel web usage mining approach, based on the sequence mining technique
applied to user’s navigation behaviour, to discover patterns in the navigation of websites. Three
critical contributions are made in this paper: (1) using the footstep graph to visualize the