digital advertising


Digital advertising is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences.

Fraud in Digital Advertising : A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic
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The ANA study reported that bots are able to fool many of the more simplistic detection and prevention systems, especially list-based prevention technologies used in the programmatic open ad exchanges. Knowledgeable marketers such as PG, Unilever, and Nationwide

The influence of Digital advertising on performance of print media companies in Kenya
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The rise of digital advertising has had a huge impact on traditional print media. Schlosser et al.(1999) defined digital advertising as any form of commercial content available on the Internet that is designed by businesses to inform consumers about a product or service . The

Digital roadside advertising and traffic safety
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There is concern that roadside advertising presents a significant risk to driving safety, with conservative estimates putting external distractions responsible for up to 10% of all traffic incidents . Studies indicate that any interference that distracts

Native advertising and digital natives: The effects of age and advertisement format on news website credibility judgments
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This study examines the effects that both age and the presence of native advertisements have on credibility judgments toward a news website. The results suggest that the presence of native advertising had no significant effect on the viewers perception of credibility

Digital Advertising : A More Effective Way to Promote Businesses Products
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Digital advertising , on internet and mobile gadgets, has outpaced the traditional media advertising and for the first time in 2013 generated more advertising spending than television advertising . Digital advertising is believed to be an effective way to better target

Advanced techniques for personalized advertising in a digital TV environment: the iMEDIA system
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This paper presents the innovative approach of the IST project iMEDIA towards Consumer Clustering and Targeted Advertising in a Digital TV Environment. iMEDIA covers the need of Advertising Companies to identify broad classes of TV viewers who will respond similarly to

Digital advertising in mobile games: A conceptualization and description of typical features of mobile in-game advertising
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Changes in advertising media and the increasing sophistication of mobile technology are propelling the advertising field forward and have positively influenced the success potential of different types of game advertising forms. The purpose of this paper is to evaluate the

Advertising industry in the digital age
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The advertising industry is a major sector of the US economy, employing hundreds of thousands of workers and accounting for about 2% of the nations annual output, according to some estimates. Advertising campaigns by large firms and small businesses provide

Digital advertising to surpass print and TV for the first time, report says
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This year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of

Effectiveness of Digital Advertising
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Digital marketing is a buzzword nowadays in the field of business managment. Digital advertising being indifferent part of it has become most widely talked and worked about because of its cost effectiveness. In the electronic age the communication between the buyer

The Digital Advertising Ecosystem Visualization-Literature Review
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In this reflection paper we suggest the need for a standardization of digital advertising ecosystem conceptual flow visualizations. We do so, because of the diversity of available visualizations of both concepts in literature and the accompanied risk of wrong conclusions

Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
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This chapter addresses how knowledge intensive entrepreneurship (KIE) in professional service firms is affected by the fact that knowledge is an uncertain asset. What this means is that in the analysis of KIE it is often impossible to separate knowledge and analytical skills

Effect of Digital Advertising and Marketing on Consumers Attitude in Automobile Sector
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The present article investigates the consumer attitude towards digital advertising in Indian automobile sector. Consumer behaviour is changing fast as their purchase decisions are influenced through easily available online information; the consumer is shifting from the

Self-optimizing digital signage advertising
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In this demo we present an approach to optimize advertising on digital signage automatically. We assume that advertising slots on signage are sold in auctions. Each advertisement is represented by an agent, which is given context data for the display, like

Situationalization, the new road to adaptive digital -out-of-home advertising
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ABSTRACT Digital out-of-home advertising (DOOHA) leverages digital screens to reach out to consumers at any time and anywhere in public space. While personalization tailoring advertisements to an individual has proven successful for advertising , this concept has its

How much to bid in Digital Signage Advertising Auctions
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In this paper we investigate bidding strategies for auctions that sell advertising space on digital signage. We introduce actionable advertisements, which are advertisements that entice you to take a specific action at a certain location in a specific time window. We


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