digital marketing


Content marketing -the fundamental tool of digital marketing
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In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketing , the success

Four ways to get more value from digital marketing
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Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that generates sales and customer loyalty. Not surprising, most have failed. Consumers adopted digital technology as they themselves saw

Blending traditional and digital marketing
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It is a matter of fact that we are in the digital era and internet marketing and social media have a significant impact on the way consumers behave, companies do business and it is a must for companies to adapt to the new reality. Due to the fast evolution of the technology

Digital marketing strategy
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Thanks for downloading this Smart Insights template. We hope you find it useful in creating a plan to make more use of online marketing . Itsa sample of a wider selection of our advice for marketers including 7 Steps Ebooks; online training courses; how-to-videos and marketing

Investigation into big data impact on digital marketing
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The increased accessibility of digitally sourced data and advance technology to analyse it drives many industries to digital change. Many global businesses are talking about the potential of big data and they believe that analysing big data sets can help businesses

The importance of digital marketing . An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in
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The purpose of this exploratory research is to present the perceptions towards Digital Marketing This issue has rarely been addressed by the academicians and researchers in and elsewhere. This study used digital marketing parameters to

Inbound Marketing -the most important digital marketing strategy
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Digital marketing has a major importance in the marketing strategy of any company regardless of sector, size or country of origin. Thus, more than ever, in order to remain competitive, companies are forced to exploit this form of marketing , which essentially can

Pricing digital marketing : Information, risk sharing and performance
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A unique value proposition of Internet-based digital marketing is the availability of precise measures of the actual performance of individual campaigns, which makes performance- based advertising pricing schedules feasible. These pricing schemes are studied in the

Multistage performance modelling in digital marketing management
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Effective online marketing management requires developing new research methods supporting campaign performance evaluation. The paper presents a multistage approach with performance modelling based on Dynamic Multi Criteria Decision Analysis. The crisp

Digital interactivity: unanticipated consequences for markets, marketing , and consumers
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The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing . That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into

The effects of digital marketing communication on customer loyalty: an integrative model and research propositions
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The cost efficiency and diversity of digital channels facilitate marketers frequent and interactive communication with their customers. Digital channels like the Internet, email, mobile phones and digital television offer new prospects to cultivate customer relationships

Consumer responsiveness to marketing communication in digital channels
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New digital marketing channels, such as email and SMS, are considered to potentially improve the opportunities to reach consumers by allowing interactivity and personalisation of the content and context of the message. The increased number of media has led to a

How to choose the right digital marketing model
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Look at virtually any consumer industry and youll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before, during, and after a purchase. Consumers today expect to browse, research, solicit feedback, evaluate, and

Unlocking the digital – marketing potential of small businesses
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But these companies are not leaders in the online-advertising world. A survey of 550 small- business owners by The Boston Consulting Group found that only 3 percent of their advertising budgets flows online. Small-business advertising dollars are still primarily spent

Digital Marketing Analytics
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All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Que Publishing cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any

DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA-AN IMPORTANT DIGITAL MARKETING TOOL.
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The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored

Digital Engagement: Opportunities and Risks for Sponsors: Consumer-Viewpoint and Practical Considerations For Marketing via Mobile and Digital Platforms
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Angeline Close Scheinbaums research has focused on the relationships among consumer attitude, affect, cognition, intent, and behavior, particularly with regard to event sponsorship, which, she has suggested, deserves distinct models. The theories she tends to work with are

Food marketing in the digital age: a conceptual framework and agenda for research
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This research was supported by a grant from the Robert Wood Johnson Foundations Healthy Eating Research program (grant# 65063). The authors thank the researchers whose work they studied and discussed over the course of the project, especially those who

Models of privacy in the digital age: Implications for marketing and e-commerce
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A child-directed site collects personal information, such as a childs full name, postal address, e-mail address, gender, and age. The site also asks a child whether he or she has received gifts in the form of stocks, cash, saving bonds, mutual funds, or certificates of

Nonprofit adaptation to Web 2.0 and digital marketing strategies
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As digital media proliferates, nonprofits have an incredible opportunity to expand their reach and message, to help achieve their mission, opening the doors to more donor support, engaging and supporting existing and potential volunteers, and advocating their mission





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