digital marketing



eMarketing: The essential guide to digital marketing
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In this fast-‐paced course, we will examine the fundamentals of digital marketing . The course will provide a solid foundation for students to develop a cohesive digital marketing plan, including the strategies, tools and tactics that digital marketers employee. You will

Content marketing -the fundamental tool of digital marketing
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In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketing , the success

Organizing today for the digital marketing of tomorrow
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The rapid development of new interactive media such as on-line services and the World Wide Web has taken most consumer marketers by surprise (Figure 1). Many are struggling to guesstimatethe likely impact of interactive media on consumer marketing , wondering

Blending traditional and digital marketing
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It is a matter of fact that we are in the digital era and internet marketing and social media have a significant impact on the way consumers behave, companies do business and it is a must for companies to adapt to the new reality. Due to the fast evolution of the technology

Inbound Marketing -the most important digital marketing strategy
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Digital marketing has a major importance in the marketing strategy of any company regardless of sector, size or country of origin. Thus, more than ever, in order to remain competitive, companies are forced to exploit this form of marketing , which essentially can

Effectiveness of digital marketing in the challenging age: An empirical study
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Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and

Digital Marketing : Strategy
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Thanks for downloading this Smart Insights template. We hope you find it useful in creating a plan to make more use of online marketing . Itsa sample of a wider selection of our advice for marketers including 7 Steps Ebooks; online training courses; how-to-videos and marketing

Mobile social media: The new hybrid element of digital marketing communications
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The powerful smartphone and other mobile devices have given birth to lots of social media applications and many more in the pipeline. This paper aims at throwing some light on the evolution of mobile social media, introducing the mobile marketing and mobile social media

Four ways to get more value from digital marketing
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Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that generates sales and customer loyalty. Not surprising, most have failed. Consumers adopted digital technology as they themselves saw

The importance of digital marketing . An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in
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The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to

Investigation into big data impact on digital marketing
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The increased accessibility of digitally sourced data and advance technology to analyse it drives many industries to digital change. Many global businesses are talking about the potential of big data and they believe that analysing big data sets can help businesses

Digital Marketing for Identifying Customers Preferences A Solution for SMEs in Obtaining Competitive Advantages
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The paper presents the Digital Marketing (DM) importance for small and medium enterprises (SMEs) from the competitive point of view, a set of existing platforms for business models that implement the use of DM and a description of some related case studies relevant at

How digital marketing operations can transform business
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Marketing operations is certainly not the sexiest part of marketing , but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations skilled

The effects of digital marketing communication on customer loyalty: an integrative model and research propositions
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The cost efficiency and diversity of digital channels facilitate marketers frequent and interactive communication with their customers. Digital channels like the Internet, email, mobile phones and digital television offer new prospects to cultivate customer relationships

Multistage performance modelling in digital marketing management
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Effective online marketing management requires developing new research methods supporting campaign performance evaluation. The paper presents a multistage approach with performance modelling based on Dynamic Multi Criteria Decision Analysis. The crisp

Consumer responsiveness to marketing communication in digital channels
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New digital marketing channels, such as email and SMS, are considered to potentially improve the opportunities to reach consumers by allowing interactivity and personalisation of the content and context of the message. The increased number of media has led to a

Pricing digital marketing : Information, risk sharing and performance
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A unique value proposition of Internet-based digital marketing is the availability of precise measures of the actual performance of individual campaigns, which makes performance- based advertising pricing schedules feasible. These pricing schemes are studied in the

Digital marketing : a new tool for international education
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En la era digital , la Educación Internacional ha sufrido varios cambios. Las plataformas digitales han facilitado la forma en que los estudiantes acceden a la información acad mica. Por lo tanto, la industria de la educación ha implementado herramientas para

How to choose the right digital marketing model
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Look at virtually any consumer industry and youll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before, during, and after a purchase. Consumers today expect to browse, research, solicit feedback, evaluate, and

Understanding Digital Marketing Strategy
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Digital Marketing Strategy highlight on how the digital technologies make marketing more effective because they allow forindividual attention, better campaign management, and better product, marketing design, and execution. This article does not ignore thefundamental





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