Fuzzy Logic Approach on marketing




Marketing a Web-site Using a Fuzzy Logic Approach
FREE-DOWNLOAD sIC ENACHE – Proceedings of the International Conference on Risk …, 2010
Abstract: – This paper is aiming to use the fuzzy logic approach in analyzing a web-site marketing
decisions. In the last years fuzzy mathematics and fuzzy logic changed the perspectives in many
business related areas such as management, market research or customer segmentation.