Business intelligence from web usage mining
FREE-DOWNLOAD A Abraham2004 Abstract. The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on one hand and the customer’s option to choose from several alternatives business community has realized the necessity of intelligent
Web mining: research and practice
FREE-DOWNLOAD P Kolari… – Computing in scienceengineering, 2004 – As a large and dynamic information source that is structurally complex and ever growing, the World Wide Web is fertile ground for data- mining principles, or Web mining. The Web mining field encompasses a wide array of is- sues, primarily aimed at deriving actionable
A methodology for web usage mining and its application to target group identification
FREE-DOWNLOADS Araya, M Silva… – Fuzzy sets and systems, 2004 Web usage mining is an important and fast developing area of web mining where a lot of research has been done already. Recently, companies got aware of its potentials, especially for applications in marketing. A structured methodology is, however, a crucial requirement for a successful