Mining web navigation path fragments
FREE-DOWNLOADW Gaul… – 2000 E-commerce needs web usage mining that aims at considering different phases of consumer behaviour, extending the focus from classical buying behaviour analysis to data mining of different kinds of con- tacts with (potential) customers. User navigation paths in the web or even
Integrating semantic knowledge with web usage mining for personalization
FREE-DOWNLOADH Dai… – Web Mining: Applications and Techniques, …, 2005 Web usage mining has been used effectively as an approach to automatic personalization and as a way to overcome deficiencies of traditional ap- proaches such as collaborative filtering. Despite their success, such systems, as in more traditional ones, do not take into account
Preprocessing and mining web log data for web personalization
FREE-DOWNLOADM Baglioni, U Ferrara, A Romei… – , 2003 Abstract. We describe the web usage mining activities of an on-going project, called ClickWorld 1 , that aims at extracting models of the nav- igational behaviour of a web site users. The models are inferred from the access logs of a web server by means of data and web mining tech-