The impact of social media as a strategic approach to corporate communication when handling crises at a selected South African bank
Evelynne Jane Chotia, Anton M. Pillay, Jeremiah Madzimure This study investigates the impact of social media as a strategic approach to corporate communication when handling crises at Bank X in the Gauteng province of South Africa. The study had three over-arching objectives; to determine the challenges that are encountered when handling crises about communication at […]
An analysis of factors that impact the change management process
Gentisa Furxhi, Elda Dollija Business are facing new threats or opportunities due to globalization, changes in costumers demands, new technologies, new expectations from society. Business change to stay competitive and to survive. It is very important to find the proper change and to manage it effectively. Many researchers, (Lewin, 1951; Kotter, 1996; Peddle et al., […]
ROLE AND IMPORTANCE OF COMMUNICATION IN TRANSDISCIPLINARY RESEARCH MANAGEMENT
Оksana Kushnir This paper is devoted to studies of communication process peculiarities, role of “negotiators” in transdisciplinary studies and also interaction processes between science and practice on an example of an empirical case. Based on the conducted analysis, a hypothesis has been confirmed that effective realization of the transdisciplinary approach is grounded on effective communication, […]
THE IMPORTANCE OF SOCIAL NETWORKS AS A TOOL FOR EMPLOYER BRANDING FROM THE VIEWPOINT OF SLOVAK CONSUMERS
Margareta Nadanyiova, Veronika Paurova Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also penetrated into the […]