pay-per-view



Advertising versus pay-per-view in electronic media

FREE-DOWNLOAD [PDF] A Prasad, V Mahajan… – International Journal of Research …, 2003
Media providers frequently have to trade-off revenues from advertisers and subscribers.
However, with contemporary electronic media, such as Internet websites, there exists the possibility
of giving viewers of the same program the option to pay a higher price and view fewer 






 

FREE IEEE PAPER