pay-per-view


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Advertising versus pay-per-view in electronic media

FREE-DOWNLOAD [PDF] A Prasad, V Mahajan… – International Journal of Research …, 2003
Media providers frequently have to trade-off revenues from advertisers and subscribers.
However, with contemporary electronic media, such as Internet websites, there exists the possibility
of giving viewers of the same program the option to pay a higher price and view fewer 




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