Personalised web experiences: Seamless adaptivity across web service composition and web content

FREE-DOWNLOADIO’Keeffe… – User Modeling, Adaptation, and Personalization, 2009
Abstract. Users have become accustomed to a web that is more than an interactive hypermedia
but is a complex mix of rich multimedia ser- vices and hypermedia content. Users are now contributors
and active participants on the web. However, Pesonalisation technologies, such as